Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition eBook
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Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition eBook

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  • drafter ‏ : ‎ Pearson; 4th edition (August 10, 2012)
  • Language ‏ : ‎ English
  • Format ‏ : ‎PDF 608 pages
  • ISBN-10 ‏ : ‎ 0132664259
  • ISBN-13 ‏ : ‎ 978-0132664257
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Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition EPUB PDF EBOOK

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies

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